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The web site ixd.ie had the following on the homepage, "The Interaction Design Association is a member-supported organization committed to serving the needs of the international interaction design community." I noticed that the webpage said " The group is made up of practicing and academic interaction designers from all world of interaction design." They also said " IXDA meet once a month in one of the many fine Irish Pubs. Visit our local site on IxDA. For information about our next meeting. Just pop over to the IxDA Dublin group on IxDA." The meta header had ixd as the first optimized keyword. This keyword is followed by interaction, dublin, and webdev which isn't as important as ixd. The other words ixd.ie used was .